Enumerate: Web site Redesign

Web site refresh and redesign for increased sales.

Enumerate is a software company whose products and services simplify the process of posting, maintaining, presenting and analyzing numerical data online.

The Challenge
Enumerate's executive team wanted to transition the organization from a product-focused company to a solutions-oriented company. They needed a firm to rework the content on their corporate web site to reflect the company’s new direction and to support sales and marketing efforts. Experience by Design was hired to develop a design and messaging strategy for the corporate web site that reflected the company's new direction.

The Solution
Experience by Design worked closely with Enumerate's executive team to develop a vision, strategy and high-level requirements for the web site redesign. Enumerate wanted the web site to be more in line with the company's goals, as well as speak directly to the needs of the target audience. Experience by Design leveraged its findings and experience designing user-friendly web sites and content to create strategy and design documents to guide design and development. Documents included an audience profile to identify target users and their needs; experience flows to map user experience with key features of the site; and wireframes and visual design comps detailing screen layout. These documents were used for stakeholder review and approval, and to guide subsequent development work. Once approved, Experience by Design provided the needed project management, content development, art production and HTML and PHP coding services for an on-time and on-budget delivery.

The Result
Enumerate has a well-organized, streamlined web site that is easy to navigate. It presents marketing and technical information about the company's products and services in user-friendly and intuitive ways that are aligned with the executive team's vision and the sales team's needs.

» Audience Profiling
» Conceptual Modeling
» Content Strategy
» Interaction and Interface Design
» Graphic Design
» Page Templates and Web Site Development


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